At Baked Tiles, we believe that every space deserves the very best. Our interior designers curate beautiful tile collections from around the world, and bring them to homes across the UK. Whether you’re refreshing a kitchen, transforming a bathroom or dreaming up a new floor, we’ll help you create a space that feels beautifully yours.
We are a team of interior designers who live and breathe design. We don’t just sell tiles, we curate the latest styles so you can transform your space. So, if you need help bringing your ideas to life, we’d love to hear from you! Book a free design service today.
Overwhelmed by options or just want a second opinion? Try our free perfect pairings service. Just send us a few details and we’ll recommend tiles, grout colours and finishing touches to match.
AW26 is the season tiles stop sitting politely in the background. They are framing floors, climbing onto ceilings and carrying colour across entire rooms. Pattern is no longer being rationed to a single feature wall, while stone-effect surfaces are becoming far too interesting to disappear behind the furniture.
Baked Tiles is calling it now: the tiled room is back. Lesley Taylor, founder of Baked Tiles and BIID registered interior designer, says: "The plain tile with one decorative feature has had a very long innings. There is nothing wrong with it, but people are ready to have more fun.
"Tiles are becoming the starting point for the room rather than the practical surface chosen at the end. A floor can dictate the colour palette, a border can change the proportions of a space and a heavily veined stone can do the job that wallpaper or artwork might once have done. My advice for AW26 is to choose the tile you cannot stop thinking about first, then build the room around it."
Here are the tile looks Baked expects to lead the season.
Floors get their frame:
Borders are returning, but forget anything fussy or overly traditional. The new tile border is cleaner, bolder and often created using the same tile as the main floor.
A change in direction, format or tone can be enough to frame a room, define a dining space or make a straightforward layout appear completely bespoke.
Lesley explains: "I love a border because it gives a floor a proper full stop. Without one, a pattern can sometimes appear to run away into the edges of the room; frame it, and the whole layout suddenly has confidence.
"It does not have to involve another decorative tile. Turn a rectangular tile through 90 degrees, introduce a narrow strip in a deeper version of the same colour or take one shade from the main pattern and use that around the edge. Draw the complete layout first, including every doorway and cabinet run, because an awkward half-border will undo all the cleverness."
Products Shown: 1860 Templeton Floral Decor 15cm x 15cm, 1860 Templeton Border 15cm x 15cm, 1860 Templeton Corner 15cm x 15cm
One colour is no longer enough:
Colour drenching is loosening up. AW26 schemes will use several related shades rather than repeating one exact colour across every surface.
For tile, this opens up far more interesting combinations: blush with oxblood, sage with bottle green or pale clay against a darker rust. Gloss can sit beside matt and smoother surfaces can meet more irregular finishes without leaving the colour family.
"Matching everything perfectly can kill the character of a room," says Lesley. "You want the colours to feel related, not cloned.
"Tile is brilliant for this because a glaze naturally changes with the light and a patterned surface can introduce several versions of a colour at once. Put every sample together in the actual room and remove the one that looks too neat. The slight odd one out is often what stops the scheme feeling flat."
Products Shown: Little Italy Sky Blue 6.5cm x 20cm, Khadi Earthen 22.5cm x 22.5cm, Little Bricks Gloss Blue 5cm x 15cm, Little Bricks Gloss Sky 5cm x 15cm
Pattern stops asking permission:
The single patterned feature wall is giving way to rooms where several prints happily live together.
A tiled floor might meet striped fabric, a small-scale wallpaper or a second tile used in a different format. The aim is not to make every surface compete, but neither is it to dilute the scheme until the pattern has lost its point.
Lesley says: "Pattern mixing only becomes chaotic when everything is shouting at the same volume. Let one pattern be the boss and give the others a supporting role.
"A large repeat on the floor can cope with something smaller on the wall because furniture breaks up the floor and changes how much of it you see. Colour is what holds it together, so take one less obvious shade from the main tile and repeat that elsewhere rather than matching the most dominant colour."
Products Shown: Lava Burgundy 6.5cm x 20cm, 1860 Malvern 15cm x 15cm, 1860 Josephine 15cm x 15cm
Take the colours of the coast and leave the costume:
Coastal interiors are moving away from anchors, rope and anything that announces itself as seaside décor.
The AW26 version borrows weathered blue, chalky white and faded terracotta, with uneven glazes bringing the softness of colour that has spent years in the sun.
"No anchors. No signs saying 'beach'. No ornamental fishing nets. Take the colours of the coast and leave the costume behind.
"A handmade-look blue tile with natural variation will give you far more atmosphere than a wall of nautical accessories ever could. Mix tiles from every box before they are fixed so the deeper and paler tones are scattered naturally rather than gathering in obvious patches."
Products Shown: 1860 Blue 15cm x 15cm, 1860 Vanilla 15cm x 15cm, Rapture Gloss Blue Grey 3.8cm x 23.5cm, Elysse Denim 20cm x 20cm
Stone gets loud:
Stone-effect tiles have spent years being sold as the safe neutral. AW26 gives them a much bigger role.
Stronger veining, richer colour and larger formats allow stone markings to travel across a surface with fewer interruptions. The result can carry an entire shower wall, fireplace or kitchen backdrop without needing much decoration around it.
"A bold vein needs elbow room. There is no point choosing the most expressive stone in the collection and squeezing it into a splashback barely wider than the basin.
"Use enough of it for the markings to travel and make sense. Always ask to see several tiles from the design before ordering, because one small sample cannot show the movement, variation or how the repeats will meet across a full wall."
Products Shown: Bordeaux Marble 60cm x 120cm, Kitkat Lustre Speckled White 29.5cm x 28.4cm, Venetica Terrazzo Taupe 60cm x 60cm
Tiles reach the fifth wall:
In bathrooms and cloakrooms, tiles are continuing beyond the walls and onto the ceiling.
It is a gutsy move, but it can make a compact room feel far more complete by removing the strip of painted ceiling that would otherwise cut across the scheme. Continuing one tile overhead works particularly well in showers and smaller rooms where every surface is seen at once.
Lesley explains: "The ceiling is the surface everyone forgets until the room is nearly finished. In a small bathroom, that white rectangle can break the spell completely.
"Continuing the wall tile overhead can be fantastic, but this is one trend where design enthusiasm has to meet technical common sense. The ceiling must be able to carry the weight and the preparation and adhesive need to be right for overhead fixing, so involve the installer before choosing the final tile."
Products Shown: Tuscany Lattice 20cm x 20cm, Tuscany White 20cm x 20cm, Zellige Muse Mocha 10cm x 10cm, Zellige Muse Creme Brulee 10cm x 10cm
The smallest room gets the biggest idea:
Cloakrooms and powder rooms are becoming the testing ground for the strongest tiles of the season.
Because the area is limited, homeowners can use a richer colour, bigger pattern or more premium surface without committing to it across a vast room. One confident choice will usually make more impact than several smaller decorative gestures.
"A cloakroom is not where you need to behave yourself," says Lesley. "It is often the only room guests see on their own, so give them something worth looking at.
"Start with the tile and plan the sanitaryware around the best part of the pattern, rather than choosing a beautiful design and then hiding its central motif beneath the toilet. Lay the floor out dry before anything is fixed and decide exactly where you want the eye to land."
Products Shown: Journeyman Zellige White 10cm x 10cm, Bordeaux Marble Novo Matt 60cm x 60cm, Zellige Muse Mocha 10cm x 10cm, Zellige Muse Creme Brulee 10cm x 10cm
Whether you're renovating a single room or transforming your entire home, our Spend & Save promotion helps you get more of the tiles you love for less.
Utility Tiles:
These are some of the tiles (and trends) that we can't get enough of
Planning a new kitchen? Don't forget the utility room. Often overlooked, it's one of the hardest-working spaces in the home, and with the right tiles, it can be just as stylish as your kitchen. Create a seamless look by carrying your favourite flooring through both spaces and choose a complementary design for a practical room that doesn't compromise on style.
Products Shown: Farmhouse Terracotta Square 15cm x 15cm, Mano Antigua Modernist 20cm x 20cm
Restaurant-Inspired Interiors:
Bring the atmosphere of your favourite restaurant home. Rich textures, warm tones and beautifully crafted tiles create inviting spaces that feel effortlessly stylish from morning coffee to evening entertaining. Our Olive Grove tile features a delightful pattern, whilst Journeyman Zellige adds drama with its deep tones and subtle texture.
Products Shown: Journeyman Zellige Green 10cm x 10cm, Olive Grove 45cm x 45cm
Tile Drenching:
Tile drenching is one of our favourite trends right now. By using the same tile across both walls and floors, you can create a beautifully seamless space that feels calm, cohesive and effortlessly luxurious. Take tiles all the way up the wall for a fully immersive feel, or keep it half height and pair your wall tiles with your floor tiles, a lovely option for bathrooms.
Products Shown: Mano Antigua Retro 20cm x 20cm, Venetica Terrazzo Cognac 60cm x 60cm
Tiled Seating:
We know it's only summer, but it's never too early to think ahead to cosy autumn evenings. Built-in tiled seating is a practical way to make the most of your space, creating a bespoke feature that's as beautiful as it is functional. By using a few extra tiles from your project, you can create stylish, integrated seating that saves on buying additional furniture while giving your home a seamless, considered finish.
Products Shown: Stucco Talc 60cm x 60cm, Zellige Muse Mocha 10cm x 10cm
Serene Scene:
Create a space that feels like a true retreat. Soft, natural tones and tactile textures bring a sense of calm, while our Nomad Ivory tile creates a beautifully understated backdrop that's perfect for modern, minimalist interiors.
Products Shown: Haven Matt Sand 20cm x 6.5cm, Nomad Ivory 60cm x 120cm
With Wimbledon just around the corner and summer finally
making its arrival, June is all about embracing relaxed, effortless style both
indoors and out. Whether you're planning a renovation, refreshing a space, or
simply looking for fresh ideas, we've curated our latest finds and inspiration
to help you make the most of the month ahead.
Tile of the month: Mano
A design that perfectly balances artisan character with
contemporary style. Inspired by traditional handcrafted ceramics, Mano features
subtle tonal variation, a gently textured surface, and an organic finish that
brings warmth and depth to any space.
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Products Shown: Mano Antigua Modernist
Trending, The Café Curtain
The café curtain is back, bringing effortless charm and
softness to kitchens and bathrooms. Pair it with zellige-style, terracotta, or
handmade-look tiles for a relaxed, timeless look inspired by classic European
interiors.
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Products Shown: Mano Antigua Modernist, Casa Cotto Light Brick
Small Kitchen, Big Impact
Proof that even the smallest kitchens can make a big impact.
In this beautifully considered space by Amy Broad Interiors, our Journeyman
Zellige tiles bring texture, character and a handcrafted feel to the striking
checkerboard splashback, perfectly complementing the warm mustard cabinetry and
brass details.
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Products Shown: Journeyman White and Khaki
Looking for more tile inspiration?
Follow us on Instagram for the latest projects, styling
ideas, new product launches, and behind-the-scenes glimpses from the world of
Baked Tiles. Join our community and discover beautiful spaces, expert design
tips, and plenty of inspiration for your next project.
Beyond The Bathroom
Our Tuscany Green tiles show that beautiful tiles work
beyond the bathroom. Tiles as a feature in a living space? We are sold.
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Products Shown: Tuscany Green
From the experts at Baked Tiles
Terracotta has been used in homes for
centuries, but its growing popularity in contemporary interiors has introduced
a new generation of homeowners to its warmth, texture, and timeless character. If
you’re tempted by terracotta, then understanding how this natural material
behaves is essential.
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VIEW OUR REAL TERRACOTTA
1. Real Terracotta Is a Natural Material
Terracotta is made from natural clay that is shaped and fired at relatively low
temperatures. Unlike porcelain or ceramic alternatives, authentic terracotta
retains an earthy, organic quality that gives every tile subtle tonal
variation, texture, and character.
2. Terracotta Changes Over Time
One of terracotta’s greatest strengths is the way it ages. Over time, the
surface develops a richer patina that adds depth and authenticity to your home.
3. Sealing Is Essential
Real terracotta is naturally porous, which means it absorbs moisture and stains
if left untreated. Proper sealing is one of the most important steps in
installing and maintaining terracotta tiles. We have a useful terracotta
document that we recommend reading here.
We are frequently asked “how often should I
reseal terracotta flooring?” and it largely depends on how the space is used. Busy
footfall areas such as hallways and kitchens may benefit from resealing every
year, while lower-traffic spaces can often go longer between treatments.
Regular maintenance helps protect the tiles while preserving the rich warmth
and character that makes real terracotta so timeless.
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4. Terracotta Works Beautifully with
Underfloor Heating
Terracotta retains heat exceptionally well, making it an excellent partner for
underfloor heating systems.
5. Terracotta works in both contemporary
and classic homes
If you have a more contemporary
home, terracotta can feel just as at home as it does in more traditional
spaces. Real terracotta can be surprisingly refined, depending on the grout
colour and installation pattern you choose. Parquet, basketweave, stacked, and
brick bond layouts are all worth exploring.
6. It Requires the Right Cleaning
Products
Terracotta is porous and naturally alkaline-sensitive so harsh chemical
cleaners should be avoided. Regular
sweeping or vacuuming with a soft brush attachment will help remove everyday
dust and dirt, while a pH-neutral cleaner is best for keeping the surface clean
without damaging the tile or sealant.
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7. Colour Variation Is Part of the
Beauty
Terracotta ranges from soft pinks and warm oranges to rich burnt reds and
earthy browns, with natural variation throughout.
8. Installation Matters More Than You
Think
Installing real terracotta requires more care than standard porcelain tiles due
to its porous and often handmade nature, we recommend you always work with an
expert.
9. Real Terracotta Brings Warmth
Terracotta brings a natural warmth, texture, and sense of authenticity into the
home that few other materials can match. Its rich earthy tones pair beautifully
with warm neutrals, soft whites, natural wood, olive greens. We even love
terracotta teamed with blues and pinks. Take a look at our Mediterranean Edit here, for all the
inspiration you might need.
10. Grout Choice
Makes a Big Difference
The grout you choose
can completely change the overall look of terracotta tiles. A lighter grout
creates a softer, more contemporary feel, while warmer grout tones enhance the
rustic character of the floor.
Because terracotta is
porous, tiles should always be properly sealed before and after grouting to
help prevent staining and make cleaning easier during installation. We also suggest this product is installed with a wider joint to
enhance its rustic quality.
We suggest teaming terracotta with our Alabaster Grout
And finally, enjoy it!
Real terracotta is a
material to be lived with and enjoyed. Its warmth, texture, variation, and
natural ageing are exactly what makes it so special.
