Off-white gives you all the brightness of a white bathroom with a softer, warmer edge than a stark white tile can have under grey UK daylight. Depending on the tile, you might notice undertones of cream, beige, yellow or grey, and layering a couple of these together creates a subtle, considered look rather than one flat surface.
Large format off-white tiles keep a bathroom feeling calm and cohesive across both floor and walls, with minimal grout lines for easy cleaning in a humid room. A smaller decorative tile works well in a shower nook or as a feature above the basin, paired with a larger format tile doing the practical work elsewhere. For the floor itself, we would recommend a naturally finished or textured off-white tile rather than a polished one, which can be slippery once wet.